Privacy policy

Last updated: 10 August 2026

Ascot Saddlery respects the privacy of our customers and website visitors and is committed to handling personal information responsibly.

This Privacy Policy explains what personal information we may collect, how we collect and use it, when it may be shared with others, and how you can contact us about your personal information.

Where applicable, Ascot Saddlery manages personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

Personal Information We Collect

The information we collect depends on how you interact with Ascot Saddlery, including whether you shop online, visit our store, contact our team or subscribe to our communications.

We may collect information such as:

• your name

• email address and telephone number

• billing and delivery addresses

• order, purchase and transaction information

• account details and preferences

• enquiries, correspondence and customer service records

• marketing and communication preferences

• information you provide when requesting product advice, stock notifications or other services

• device and browser information

• IP address and approximate location information

• pages, products and content viewed on our website

• interactions with our website, advertisements and marketing communications

• cookies, pixels, tags and similar technical information.

We only collect information that is reasonably required for our business activities and the services we provide.

How We Collect Personal Information

We generally collect personal information directly from you when you:

• place an order online or in store

• create or use a customer account

• contact us by phone, email, online form or other communication channel

• request information, product advice or customer support

• subscribe to email or SMS communications

• request a product or back-in-stock notification

• participate in a promotion, competition or customer survey

• interact with our website.

Some information is collected automatically when you use our website through cookies, analytics technologies and similar tools.

We may also receive information from service providers involved in processing an order, payment, delivery or other interaction with Ascot Saddlery.

You can generally browse our website without identifying yourself. However, we will need certain information from you if you wish to place an order, receive a delivery, create an account or use particular services.

How We Use Personal Information

We may collect, hold and use personal information to:

• process and fulfil orders

• arrange payment and delivery

• provide customer service and respond to enquiries

• communicate with you about an order, delivery or service

• maintain customer accounts and order histories

• provide product information and advice

• manage returns, refunds and exchanges

• provide stock or product notifications

• personalise and improve the shopping experience

• operate, maintain and improve our website

• understand how customers use our website

• analyse website and marketing performance

• measure the effectiveness of advertising and marketing campaigns

• send marketing communications where you have subscribed, consented or where otherwise permitted by law

• prevent fraud, misuse and security incidents

• maintain business and financial records

• comply with applicable legal and regulatory obligations.

We may also use aggregated or de-identified information for reporting, analysis and business planning where that information no longer identifies an individual.

Ecommerce & Website Technology

Our online store is operated using Shopify.

Shopify and other technology providers may process certain information when you browse our website, create an account, use checkout or make a purchase.

We may also use ecommerce applications and integrations to provide website functionality such as:

• product availability and stock management

• back-in-stock notifications

• customer communications

• order processing

• website search and functionality

• inventory and point-of-sale operations

• security and website performance.

The information provided to these services depends on the functionality being used and is limited to information reasonably required for that service.

Shopify itself also processes consumer information when customers interact with Shopify-powered stores and Shopify services.

Payments

When you make a purchase, information required to process your payment may be provided to our payment service providers.

These may include:

• Shopify Payments

• PayPal

• Afterpay

• other payment services offered through our checkout from time to time.

These providers process payment information in accordance with their own privacy and security practices.

Ascot Saddlery does not sell payment information or personal information to third parties.

Delivery Providers

Where you place an order requiring delivery, we may provide the information reasonably required to deliver your order to our delivery and freight providers.

These may include:

• Australia Post

• StarTrack

• Sendle

• other courier or freight providers where required for a particular order.

Information shared may include your name, delivery address, telephone number, email address and relevant delivery instructions.

Email & SMS Communications

Ascot Saddlery uses Omnisend to support email and SMS communications.

Information processed through our marketing platform may include your:

• name

• email address

• telephone number

• subscription preferences

• purchase history

• browsing or interaction information

• communication engagement.

Omnisend's own data-processing documentation confirms that its services can process contact, navigation and purchase information supplied by merchants.

We may use this information to send relevant communications, understand engagement and improve our marketing.

You can unsubscribe from marketing emails using the unsubscribe link included in the message. Where SMS marketing is used, you can follow the opt-out instructions provided with the message.

You can also contact Ascot Saddlery and ask us to stop sending marketing communications.

Opting out of marketing does not prevent us from sending necessary communications about an existing order, transaction or customer service enquiry.

Analytics, Cookies & Website Tracking

Our website uses cookies and similar technologies to operate the website, understand how customers use it and measure website and marketing performance.

These technologies may include:

• cookies

• analytics tags

• advertising tags

• pixels

• conversion tracking

• similar browser or device technologies.

Depending on the technology being used, information collected may include:

• pages and products viewed

• links and buttons selected

• referring websites or marketing campaigns

• time spent on pages

• browser and device information

• IP address

• approximate geographic location

• shopping and checkout activity

• advertising interactions

• conversion information.

We use this information to understand how the website performs, identify areas for improvement and measure the effectiveness of marketing activity.

Google Analytics & Google Advertising

We use Google services, including Google Analytics and Google Ads, to understand website activity and measure marketing performance.

These technologies may collect information about how you reached our website, pages and products you interact with, your device or browser and actions taken on the website.

Depending on the Google services and settings enabled, this information may be used for:

• website analytics

• campaign measurement

• conversion tracking

• understanding advertising performance

• audience measurement

• improving the relevance of advertising.

Google operates infrastructure around the world, so information processed by Google may be processed outside the country in which a customer is located.

Advertising & Remarketing

We may use advertising technologies to understand whether advertising campaigns result in visits, enquiries or purchases.

Where enabled, these technologies may also help advertising platforms understand audiences who have previously interacted with our website.

We do not currently name every advertising platform in this policy unless that platform is actively being used to process information through the Ascot Saddlery website.

If additional advertising or tracking platforms are introduced, we will review this Privacy Policy and our website privacy settings as appropriate.

OAIC guidance specifically notes that tracking pixels used for advertising can involve the collection and disclosure of personal information and should be regularly reviewed.

Managing Cookies & Tracking

You can control certain cookies through your browser settings and, where available, through the privacy or cookie controls provided on our website.

You may be able to:

• block or delete cookies

• restrict certain tracking technologies

• manage advertising preferences

• opt out of certain marketing activities.

Some cookies and technologies are required for essential website functions such as checkout, account access, security and remembering shopping preferences. Restricting these technologies may affect how parts of the website operate.

Shopify provides customer privacy controls that merchants can configure for cookie and data-sharing preferences.

When We Share Personal Information

We may disclose personal information where reasonably necessary to operate Ascot Saddlery and provide our products and services.

This may include disclosure to:

• ecommerce and website technology providers, including Shopify

• payment processors

• delivery, courier and freight providers

• email and SMS communication providers, including Omnisend

• analytics and advertising providers, including Google

• website hosting, security and technical service providers

• ecommerce applications supporting website functionality

• point-of-sale, inventory and order-management providers

• professional advisers such as accountants, legal advisers and consultants

• government authorities, regulators or law-enforcement agencies where required or authorised by law.

We only provide service providers with information reasonably required for the service they are performing.

Ascot Saddlery does not sell customers' personal information.

Overseas Service Providers

Some of the technology and service providers used by Ascot Saddlery operate internationally.

As a result, personal information may in some circumstances be processed, stored or disclosed outside Australia.

For example, technology providers such as Shopify, Google and Omnisend operate services and infrastructure across multiple jurisdictions. Shopify and Google both state that personal information may be processed or transferred internationally.

Where required by applicable Australian privacy law, we take reasonable steps in relation to overseas disclosures of personal information.

Storage & Security

Personal information may be stored electronically or in other business systems operated by Ascot Saddlery or our service providers.

We take reasonable steps to protect personal information from:

• misuse

• interference

• loss

• unauthorised access

• modification

• unauthorised disclosure.

These measures may include appropriate technical, organisational and administrative safeguards.

No internet transmission or electronic storage system can be guaranteed to be completely secure.

How Long We Keep Information

We retain personal information for as long as reasonably necessary for the purpose for which it was collected and for legitimate business, accounting, taxation, legal and regulatory requirements.

Retention periods may vary depending on the type of information and why it is held.

When personal information is no longer reasonably required, we take reasonable steps to delete, destroy or de-identify it where appropriate and where we are legally permitted to do so.

Accessing Your Personal Information

You may contact Ascot Saddlery if you would like to request access to personal information we hold about you.

We may need to verify your identity before providing access.

In some circumstances, applicable law may allow us to refuse access to certain information. If this applies, we will explain the reason where required.

Correcting Your Personal Information

If you believe personal information we hold about you is inaccurate, incomplete or out of date, please contact us.

We will take reasonable steps to review the information and make appropriate corrections where required.

Requests to Delete Information

You may contact us if you would like us to consider deleting or de-identifying personal information we hold about you.

We may not always be able to delete information immediately. For example, we may need to retain transaction, accounting, taxation, dispute or other records for legal or legitimate business reasons.

Privacy Complaints

If you have a question or concern about how Ascot Saddlery has handled your personal information, please contact us.

Please provide enough information for us to understand your concern and investigate it appropriately.

We will review privacy complaints and respond within a reasonable timeframe.

If you are not satisfied with our response and the Privacy Act applies to the matter, you may be entitled to raise your concern with the Office of the Australian Information Commissioner (OAIC).

OAIC guidance says privacy policies should explain both how a complaint can be made and how it will be dealt with.

Third-Party Websites

Our website may contain links to websites or services operated by other organisations.

Ascot Saddlery is not responsible for the privacy practices of independent third-party websites. We recommend reviewing their privacy policies before providing personal information to them.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

• our business

• the services and technology we use

• our website

• our information-handling practices

• applicable laws or regulatory requirements.

The latest version will be published on our website together with the date it was last updated.

OAIC recommends that privacy policies remain current and reflect an organisation's actual information-handling practices.

Contact Ascot Saddlery

If you have a privacy question, would like to request access or correction, or wish to make a privacy complaint, please contact:

Ascot Saddlery
Phone: (03) 9376 5444
Email: sales@ascotsaddlery.com.au
ABN: 51 408 460 676